Font Size Enforcement
Enforcing min and max font size in email can improve deliverability and accessibility.
Enforcing Min and Max Font Sizes
Enforcing a minimum and maximum font size in email can help improve email delivery, accessibility, and even reduce the likelihood of triggering spam filters. By setting font size limits, you can ensure that your emails are optimized for readability and compatibility across a wide range of devices and email clients, while also avoiding potential red flags that may trigger spam filters.
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Setting a minimum font size can help ensure that your emails are accessible to all subscribers, including those with visual impairments or using smaller screens. This can improve engagement and conversion rates, while also avoiding potential accessibility compliance issues.
On the other hand, enforcing a maximum font size can prevent emails from appearing cluttered and overwhelming, making them easier to read and navigate for subscribers. This can also help avoid potential spam filter triggers, as excessively large fonts may be flagged as spammy or manipulative.
By enforcing a min and max font size in your email templates, you can also ensure that your emails appear consistent and professional across different email clients and devices. This can help avoid potential delivery issues, as well as improve the overall user experience for subscribers.
Video Overview of Automatic Font Size Adjustments
Use Case for enforcing Min/Max Font Sizes
A clothing retailer regularly sends a newsletter to their subscribers with the latest fashion trends and promotions. They want to ensure that their emails are optimized for readability and accessibility, while also avoiding potential spam filter triggers.
To achieve this, the retailer decides to use the Campaign Cleaner tool to enforce a minimum font size of 14px and a maximum font size of 22px in their email templates. This ensures that the text is legible and easy to read on smaller screens and devices, while also avoiding excessively large fonts that may appear spammy or manipulative.
By using the Campaign Cleaner tool to enforce font size limits, the retailer can improve the overall user experience for subscribers, which can lead to higher engagement and conversion rates. Additionally, by avoiding potential spam filter triggers, the retailer can ensure that their emails are delivered to subscribers’ inboxes and not flagged as spam or junk mail.