Why is H to P Tag Conversion Important?

Converting h tags to p tags with inline styles is an important practice in email design for several reasons. First, h tags have a higher default font size and weight than p tags, which can result in inconsistent formatting across different email clients. By converting h tags to p tags with inline styles, designers can ensure that the font size and weight are consistent across all email clients, improving the overall readability and user experience.

Secondly, many email clients have default styles for h tags that can override custom styles, resulting in inconsistent formatting. By using p tags with inline styles, designers can have greater control over the formatting of the text and avoid any potential conflicts with default styles in email clients. This can also help to ensure that the email looks the way it was intended, regardless of the email client being used to view it.

Overall, converting h tags to p tags with inline styles is an important practice for creating consistent and readable emails that can be viewed across multiple email clients. By using p tags with inline styles, designers can have greater control over the formatting of the text, avoid conflicts with default styles in email clients, and ensure a consistent user experience

Campaing Cleaner, has a setting to do this automaticially and sets the correct font-size based on the h Tag numbering.

Example of H to P Tag Conversion

Before

After

The correct font size is add to the style tag based on the h tag number.

Use Case for H to P Tag Conversion

Let’s say you are creating an HTML email for a company newsletter using an email marketing tool. The newsletter includes several articles with headings and body text. You’ve used H1 to H3 tags for the article titles and P tags for the body text, but you noticed that some of the titles are displaying differently accross different email clients.

To optimize the email content, you decide to use the Campaing Cleaner feature that can automatically convert H tags to P tags. This helps improve the overall readability and engagement of your email content, which lead to higher click-through and conversion rates.

Additionally, by removing H tags throughout your email content, you help ensure that your email renders consistently across different email clients and devices.